Financial Advisors: Learn To Sell And Price Like The Expert You Are

Sales Training for Expert Practitioners

As a financial advisor, you have two jobs. Delivering your expertise. And selling it.


But if you’re like many trained, accomplished experts, you struggle with that second job.


Why? As an expert advisor, you are expected to interact with clients a certain way—to develop trust, to listen intently, to lead but also collaborate, to put the needs of the client first.


As a salesperson, you are taught to make your pitch, to explain your value, to go for the close, to make the numbers.


Regardless of whether your sales tactics are in conflict with “expert behavior” or not, these roles often feel like they are in conflict. Consciously or subconsciously, you believe you have to show up differently in the sale than you do in the engagement.


The good news is, you don’t.

Win Without Pitching Workshops

For individuals and groups of five or fewer, our team delivers workshop training via live virtual sessions.

Win Without Pitching Team Training

For groups larger than five, we offer team training, asynchronous workshops and one-on-one instructor training. 

Why Win Without Pitching?

Win Without Pitching workshops are designed for those who are experts first and salespeople second—advisors and practitioners who must sell their expertise before they can deliver it.


Win Without Pitching sales training workshops will enable you to:


  • Develop an approach to selling that aligns with your values as an expert advisor
  • Better understand the real value you create for your clients
  • Capture more of that value through increased fees and average proposal value
  • Improve your closing ratios
  • Decrease the cost of the sale and time to close
  • Find a new level of competence and joy in selling

Elevate Your Firm With the Right Sales Training Partner

Win Without Pitching’s Founder, Blair Enns and his team, have helped thousands of expert advisors take control of the sales process to win more business through increased fees and improved closing ratios.


It’s time to take your sales performance to new heights.


"Since adopting the Win Without Pitching approach to selling in July 2023, we have increased our average client effective fee by over 20% and decreased time to close by 10 days."

Barron's Top 100 RIA Firm 

Hear what a workshop attendee has to say

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